Nowadays, individuals’ viewing habits are dictating the type of content being released and the emergence of new viewing platforms; find out more about it in this post.
Today’s TV viewing habits have been further shaped by the adoption of connected TV devices which provide audiences the chance to get the most out of both linear and dynamic content. The leading broadcasting networks in the world understand this trend, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the largest telecom providers understand that adopting digital technology is a prerequisite to ensure their companies’ longevity in an increasingly competitive industry. Subscribers these days are put in charge of their own viewing patterns and, for that reason, are less willing to compromise on price and good quality. Given the amount of money each household spends on home entertainment and content subscription services every year, it's not unexpected that their expectations for the quality of the services continues to evolve.
Media usage habits inthe present day and age are much different than a decade ago, having said that, some stats have remained the same over the years. The most recent technological innovation has not had a significant effect on tv viewing by age. The 65+ demographic is still leading when it comes to the amount of time spent watching conventional TV, and, therefore, continues to be the targeted group for the majority of traditional broadcasters. That said, industry professionals like the head of the company investing in China Telecom have supported broadcasters in their initiatives to reach out to younger viewers, by introducing new, more flexible subscription plans and the opportunity to view content across multiple smart devices.
Nowadays, people have started to expect convenience and a greater level of customisation in regard to the kind of services they are given. The tv viewership trends 2019 has unveiled that a lot more customers are adopting non-linear methods of viewing content. In order to remain profitable, business experts, such as the head of the fund owning stakes in Sky, might look into the opportunity of adopting brand-new, more personalised methods for providing content. The focus nowadays is on the customer, with networks contending with each other to draw in their specific targeted audiences. One of the top trends that has transformed people’s viewing habits is media fragmentation, with the emergence of numerous television channels, each targeting a very specific audience group. One more development worth analysing is the increasing appeal of on-demand viewing platforms that work on a monthly subscription basis. These brand-new channels have had an important role in shaping viewers’ preferences for more customized and up-to-date programs. Having said that, despite the wide variety of internet based platforms, traditional TV remains the medium on which customers spend most of their time.